Saturday, November 23, 2013

The Customer Experience.


The elixir in the picture is Apple Pie Moonshine. It is legally made and sold by C&S Artisan Distilling in Yellow Springs Ohio. It is basically pie in a glass. Very tasty. This version is 60 proof. They also have a 40 proof. Yesterday I drove 30 miles to get to the distillery to buy some to take to Thanksgiving dinner. It will be a hit.

Since I had time to think on the way home, I started to consider my experience. I could have gotten the 40 proof version or some other flavored rum at a state liquor store closer to home. Why didn't I ?
The place is owned and run by 2 couples who are shoestringing it into existence out of pocket. They have been around for 2 or 3 years, been through the license process, and been putting out "Apple Pie Moonshine" from the distillery and now in some local stores. If they called it "Apple Rum" they would not sell as much. There is an allure to the name. When you go to the distillery and talk to the people who make it, you can hear the passion they have for their product. You can taste very unique (Walnut and Herb Schnapps) products that they are not licensed to bottle yet. You can get an education about European Schnapps v/s American Schnapps. You feel the hospitality and share the enthusiasm. You also feel good about helping a small business succeed. Buying direct puts all the money in the hands of the makers. Pretty sweet idea. Not only can I share a drink with the family Thursday, I can share a story. I could have bought a $2 bottle of wine at Walmart but I would have missed so much. When people buy pottery from me, I hope they feel the same way.

11 comments:

  1. I often have customers that comment that they enjoy buying straight from me, so that I get the full benefit. I am thankful that they think of that, but also that they enjoy talking with me. And its good to meet your customers, it informs you that you are doing the right work.

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  2. you beat us to the moonshine, Gary is hoping to visit a legal still soon.

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  3. It's always good to deal with local businesses. One os the biggest benefits is meeting some really cool people.

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  4. Dang, I'm having a time leaving a comment, they just won't post!
    Anyway, as I was saying..... We decided to stay home this year because nobody brings anything this good to the table, come on down! Bring the bottle!

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  5. Tracey, one of our most memorable Thanksgivings was when we decided to skip going to my in-laws at the last minute. We had nothing in the house but frozen hot dogs and back then all the stores were closed.Those hot dogs tasted great because they wern't served with a big side dish of criticism and bickering.

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  6. Hey Dennis- $2 wine at Walmart- really? You sure you're not in the automotive section sucking on windsheild wiper anti freeze. Happy Thanksgiving ole buddy. Hey we Canucks ate all the good turkeys a month or so ago. t

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  7. You guys always seem to have Canada Day right before our Independence Day celebration too.And well for $2 it says wine on the bottle but it's not a big bottle.

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  8. Do they have a website and can I order a bottle online?

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  9. Cindy, they have a Facebook page under TASTE OF YELLOW SPRINGS but I do not know of a website.They are in the slow startup stage as they are growing on an out of pocket budget. I would be shocked if they sold online and quite surprised if the state of Ohio allowed it.

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