The elixir in the picture is Apple Pie Moonshine. It is legally made and sold by C&S Artisan Distilling in Yellow Springs Ohio. It is basically pie in a glass. Very tasty. This version is 60 proof. They also have a 40 proof. Yesterday I drove 30 miles to get to the distillery to buy some to take to Thanksgiving dinner. It will be a hit.
Since I had time to think on the way home, I started to consider my experience. I could have gotten the 40 proof version or some other flavored rum at a state liquor store closer to home. Why didn't I ?
The place is owned and run by 2 couples who are shoestringing it into existence out of pocket. They have been around for 2 or 3 years, been through the license process, and been putting out "Apple Pie Moonshine" from the distillery and now in some local stores. If they called it "Apple Rum" they would not sell as much. There is an allure to the name. When you go to the distillery and talk to the people who make it, you can hear the passion they have for their product. You can taste very unique (Walnut and Herb Schnapps) products that they are not licensed to bottle yet. You can get an education about European Schnapps v/s American Schnapps. You feel the hospitality and share the enthusiasm. You also feel good about helping a small business succeed. Buying direct puts all the money in the hands of the makers. Pretty sweet idea. Not only can I share a drink with the family Thursday, I can share a story. I could have bought a $2 bottle of wine at Walmart but I would have missed so much. When people buy pottery from me, I hope they feel the same way.